Campaigns
OUR PRECIOUS BRAIN CHILDREN
Often funny, sometimes shocking and always educational, campaigns are the catalysts in our relentless attempts to educate the masses about early detection.
FUCKTEMBER
NEED
We wanted to engage people to learn and share the, often awkward, early warning signs of cancer. We knew we had to create something that was viral, quick and easy to participate in, and was built in a way that enabled our community to share the education with their networks.
SOLUTION
A facebook & Twitter application that let users donate up to a month of prewritten informative & humorous daily status updates with a click a mouse. The updates were edgy, educational, and irreverent.
IMPACT
10,000+ people were reached through the last Fucktember campaign. This September, we want people living in Timbuktu to know that their penis may be trying to tell them something.
THE CANCER TALK
NEED
A tool to help break the stigma of talking about cancer. Kids were willing to talk to their parents about family history, risk factors, early warning signs, and annual diagnostics; but didn’t know how to begin the awkward and scary conversation.
SOLUTION
Campaign created based on the idea that your parents gave you The Sex Talk to keep you safe, now it’s your turn to give them The Cancer Talk. This initiative engaged the youth with celebrity sex talk videos then intrigued their parents with personalized celebrity voicemails, and finally, activated them to have the talk with the support of a personalized step by step guide provided by FC.
IMPACT
Over 54 million impressions. Thousands of kids had The Cancer Talk.
Mozilla Firefox Campaign
NEED
We needed to make sure we could focus on the campaigns and educational resources we were building out for 2012 in order to grow our community of activated, passionate youth.
SOLUTION
In Decemeber 2011 we endeavored to raise $175K to fully fund ourselves for 2012 through a one month fundraising campaign. With the Gen Y demographic you often only get one ask. We choose to predominantly ask for action, not money. We only explicitly ask for money one month a year.
IMPACT
We created a celebrity driven, youth targeted, social media fundraising campaign that raised over 200k. The most common donation denomination being $29. This was a remarkable validation of our model.
