Our Mission
Fuck Cancer, a 501 (c)3 nonprofit and registered Canadian charity, is dedicated to early detection, prevention and providing support to those affected by cancer. We do this through digital initiatives, programs, events and funding research that will change the way people think and talk about cancer and ultimately improve health outcomes.
Vision
Fuck Cancer believes that people diagnosed with cancer, their families and support network should have equitable access to early detection, prevention and psychosocial support.
Story
In 2015, Yael Cohen Braun and Julie Greenbaum announced the merger of their two entities, Fuck Cancer and F*ck Cancer, to form one unified non-profit. The two founders are dedicated to a joint mission to prevent and detect cancer plus empower their shared community, Generation Connected, to be the generation that ultimately improves health outcomes. FCancer aims to harness their cumulative experience to create further change and impact in the cancer space.
Since 2009, the two organizations have raised over $2+ million towards cancer research and digital tools. A major part of the expansion includes a dynamic events model that will generate a self-sustaining revenue stream. These events will consist of large-scale parties that give young adults who have in any way been affected by the disease a completely unique bonding experience. These events, called FCE, will provide an opportunity for Gen C to feel a sense of ownership and unity and will help fund key programs.
Yael Cohen Braun founded Fuck Cancer in 2009 after her mother was diagnosed with breast cancer. Her mission was to change the way people talk about cancer and educate the community on early detection. Julie Greenbaum created F*ck Cancer in 2010 in honor of her mother who lost her life to ovarian cancer. In an effort to honor her mother’s legacy, Julie began organizing events to raise funds and awareness for cancer research.
Fuck Cancer will maintain its founders strong and irreverent tone that first sparked both movements, but looks to grow with its community by adopting a more mature and sophisticated voice to create a lasting impact in the cancer space.
Community
Fuck Cancer’s target audience is Generation Connected (Gen-C). They are a generation defined by a behavior rather than a birthdate. Gen-C consumes and uses digital content as their main source of information and may span across traditional generations.
With wit, edge, and humor, our community is a safe space for people to learn, share and support each other in moments when they need it most.
