Colon Cancer PSA (Education Campaign) - Lets Fuck Cancer


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Colorectal Cancer PSA

featuring Swizz Beatz, Jadakiss, and Styles P

Colorectal cancer screenings are easy.

We teamed up with Swizz Beatz, Jadakiss, and Styles P to create a PSA about colorectal cancer and the importance of getting routine screenings. After their friend, Jay “Icepick” Jackson, passed away from colon cancer, the three rappers bonded over memories of Icepick and talked about how easy colorectal cancer screenings are and how important it is to check your colon.

We aired the PSA in MLB and NFL stadiums during the 2019 season to amplify the message.

Ready to learn more about colorectal cancer?

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Program Impact

Swizz Beatz, Jadakiss, and Styles P helped us get the word out about colorectal cancer screenings.


people reached





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